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Wednesday, December 29, 2010 @ < $BlogItemDateTime$>
3D Animation Puts Singapore On World Map


This animation is titled "Dream Defenders" and is targeted at 6 to 9 years old. This is Singapore's first animation series in stereoscopic 3D. The plot begins with 2 heroes, Zoey and Zane who move between dreams and reality, fighting off literally your worst nightmares. The unique aspect of this series is it features cool gadgets, consists scary villains and above all, a lesson to children in conquering their fears. The ideology brings across to children is "No worries, no monsters".

As we all know, animation market is getting bigger these few years in Singapore. The government is investing a huge sum of money in the animation field and creating many jobs for animators' fresh graduates. This shows that  there is potential in animation field in Singapore. Although not as good as Western countries' productions such as  Dreamworks, Pixar and Disney etc, this animation, "Dream Defenders" from Singapore is definitely an exception. I am proud of how Singapore is able to overcome all obstacles and come out with this unique animation series.
I believe animation sector will definitely grow in these few years. "In its 2009/2010 annual report, MDA reported that the media sector contributed S$5.5 billion of value-added and S$22.4 billion in revenue to the Singapore economy in 2008, employing some 63 000 workers. In the period between 1997 and 2009, the compounded annual growth rate was 6.8%, higher than 5.9% growth for the overall economy."

This series has a very strong content and strong cast, with strong demand in the West such as US, Europe as well as in Asia. The work has impressed a major US network so much that it commissioned Tiny Island to work on one of its projects. Since animation is a high strategic priority for Singapore's media industry, soon there will be more animation properties coming out of Singapore across multiple platforms, and into games, publications, hard copy, electronic, television as well as feature films.

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